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The SEO & AI‑search blog
11articles on SEO, GEO and AI search.
Internal Linking: How to Structure a Site So Pages Support Each Other
Learn how to structure internal links so authority flows to your priority pages, crawlers reach everything, and anchor text tells Google what ranks.
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Core Web Vitals Explained: What LCP, INP and CLS Mean and How to Fix Them
What LCP, INP and CLS measure, the exact thresholds Google uses, and the specific fixes that move each metric from failing to passing.
Keyword Research from Scratch: How to Find Terms Worth Targeting
A repeatable method to discover, group and prioritise keywords by intent and difficulty, with a worked example and a page-mapping step you can copy.
The SEO Glossary: Plain-English Definitions of the Terms You'll Actually Meet
A plain-English SEO glossary from SEO 24x7. Definitions for canonical, crawl budget, LCP, INP, anchor text and the other terms you'll actually meet.
Learn SEO: A Structured Path from Fundamentals to Advanced Practice
A structured SEO learning path that orders every topic from fundamentals to advanced practice, with what to learn first, how long it takes, and where to practice.
How to Earn Visibility in Google AI Overviews and AI Answer Engines
Ranking isn't enough — to appear in AI Overviews you have to be citable. The three signals that drive AI source selection, how to structure pages for them, and a practical audit to start today.
What Is llms.txt? The AI-Readable File for Your Website
llms.txt is a simple Markdown file at your site root that gives AI assistants a clean, curated summary of your most important pages. What it is, why it helps GEO, and how to create one.
How to Get Cited by ChatGPT, Perplexity and AI Overviews
Want AI assistants to name your site as a source? A practical, platform-by-platform guide to getting cited by ChatGPT, Perplexity, Google's AI Overviews and Gemini.
GEO vs SEO: What's the Difference (and Do You Need Both)?
GEO optimises content to be cited in AI answers; SEO optimises it to rank in search results. Here's how generative engine optimization and search engine optimization differ — and why you need both in 2026.
What Is GEO (Generative Engine Optimization)? A 2026 Field Guide
Generative engine optimization (GEO) is the practice of structuring your content so AI assistants like ChatGPT, Claude, Perplexity and Google's AI Overviews cite it. Here's what GEO is, how it differs from SEO, and how to start.