SEO 24x7 is a free, global platform for SEO and GEO practitioners. It brings together a public case-study community where you can publish measured wins under your own @handle, seven free tools for checking a page's technical and AI-search readiness, and plain-English learning content. The site is in beta. Tools, results and community features are provided as-is and may change.
The short version
- Three pillars: the case-study community, seven free tools, and written guides.
- Everything is free and self-serve. Claim an @handle and publish.
- The founding argument: work locked in closed groups and client decks is invisible to search engines and AI answer engines. Published, indexed and attributed work can be found.
- The community is new and the leaderboard is empty. That is stated plainly here.
- Claims on this site are checked before publishing. The editorial standards are documented below.
What problem does SEO 24x7 exist to solve?
Much of the best SEO work never becomes publicly visible. A practitioner runs an interesting test, posts the result in a private Slack channel or Discord server, gets thirty reactions, and watches the thread disappear from view. The work remains unavailable to anyone outside that room: it cannot be crawled, indexed, cited or attached to a durable public identity. The same practitioner's client deck may also sit behind an NDA.
That matters because two audiences read the open web. Search engines index it, while generative answer engines summarise and cite it. Neither can read a private Slack export. For your name to appear when someone asks an AI assistant who has done credible work on a particular SEO problem, that work needs a stable URL, a named author and enough substance to be useful.
The case-study platform addresses that structural problem. Closed groups support conversation. A published, indexed case study attached to your @handle allows the work to accumulate over time, where people and machines can find it later.
What are the three parts of SEO 24x7?
The case-study community
The community at /community is a publishing platform. You claim an @handle, publish a case study describing a real, measured SEO or GEO result, and the work appears on a page under your name. Features include a personal feed, notifications, a weekly leaderboard and an RSS digest for following new work.
The community is new and nobody has published yet. The leaderboard is wide open. If you were hoping to browse a mature archive of case studies today, that archive does not exist. If you have useful work to share, you have an opportunity to establish an early public record on your topic.
Seven free tools
The tools are the practical half of the site. All seven are live and free to use. Each entry below states what the tool does and where its results stop.
- Page Speed Test runs a Lighthouse report on a URL. It returns lab data only, not your users' field metrics.
- Page Checker scores on-page SEO plus AI-search readiness. It does not predict rankings.
- llms.txt Generator builds an llms.txt file for your site. Adoption of the convention is not universal.
- Schema Generator produces valid JSON-LD for common types. It cannot verify that your claims are true.
- SERP Preview shows how a title and description may render. Google frequently rewrites both.
- AI Crawler Manager controls access for GPTBot, ClaudeBot and others. Compliance depends on the crawler honouring robots.txt.
- Meta Tag Previewer previews meta and social tags. Platforms cache aggressively, so previews can lag.
One further tool is in development and is not yet available: an AI Citation Checker. It has no launch date.
Those limits are stated deliberately. A score of 94, for example, cannot account for signals the tool does not measure. Knowing that boundary helps you decide what to verify manually.
Learning content
The posts explain SEO and GEO concepts in plain English for readers at different skill levels. Foundational resources include a structured path from fundamentals to advanced practice and the SEO glossary. Other guides examine developing areas where industry practice is still taking shape, including what llms.txt actually is, what GEO means and how it differs from SEO, and how to earn visibility in AI Overviews and answer engines.
How do you check claims before publishing?
"Evidence-led" only means something when the standard is visible. SEO 24x7 applies the following checks to its content, and the case-study format is designed around the same principles.
- Numbers need a source. A specific figure, percentage, date or study reference needs a link to the primary source, such as platform documentation, a regulator, a research body or the original announcement. If no source can be produced, the figure is removed or expressed as an honest range.
- Claims about how a search engine behaves are cited to the engine. A second-hand summary of a conference talk is not treated as primary evidence.
- A result needs a method. If a case study says traffic rose, it must state the baseline, measurement window and other changes made during that period.
- Uncertainty is stated clearly. When a technique is contested or a convention is not widely adopted, the page says so. llms.txt is one example: it may be worth generating, but it does not guarantee an outcome.
- No manufactured proof. SEO 24x7 does not invent member counts, fabricate results, publish testimonials that were never given or claim awards that were never won. If there is no evidence to show, no claim is made.
That final standard explains why this page has no founding story, team photographs or impressive statistics. There is currently nothing relevant to report that would satisfy the site's own evidence requirements.
What does beta status actually mean for you?
Features can change, and tool results should be checked before you act on them. Nothing on the site comes with a service promise. Tools may be adjusted or replaced as testing continues, and community features may change as people start using them. The AI Citation Checker is planned but is not currently available.
Who is this for, and who is it not for?
SEO 24x7 suits consultants building a public track record, in-house SEOs documenting what they shipped, digital marketers testing search visibility, and learners who prefer a documented method to a thread of opinions.
It is less suitable if you want a busy chat community with hundreds of daily messages or a mature archive of existing case studies. Neither exists here yet. It also cannot accommodate work that must remain entirely private. You can anonymise a client in a case study, provided the method and measurement remain real and the published details do not breach confidentiality.
Your first step on the site
If you have a measured result you can describe honestly, claim your @handle and write it up. Read why SEO case studies get ignored first to give your submission a clear method, useful context and credible measurement. To start with a smaller task, run a page you own through the Page Checker and review what it finds.