In SEO, we frequently use the terms noindex, index, nofollow, dofollow, meta description … Each of these terms denotes an essential facet of search engine optimization. In this article, we are going to look at the difference between a nofollow link and a dofollow link.
WHY IS IT ESSENTIAL TO HAVE “LINKS”?
You can think of search engine results as a competition for whoever has the most “authority,” and links count as votes in that competition.
Each time another (quality) website links to your site, you gain credibility, and the more you have, the more effective your SEO efforts will be. In other words, websites that receive more (quality) links will generally be ranked higher in the search engine results for the targeted keywords and phrases.
Links form relationships between pages and websites, and search engines use these links to explore, discover, and index new pages. They also use links to determine the authority of the pages and their relevance to search queries. Now that we’ve established the importance of links in the SEO landscape let’s take a look at the difference between no-follow and do-follow links.
WHAT IS A DO-FOLLOW LINK?
Do-follow links are an HTML attribute used to allow search robots to follow links. If a link sends back to your site with a do-follow link, the robots will then take this link into account. They then transmit “link juice.” This benefits your website to get a higher Page Rank.
<a href=”http://www.hello.com” rel=”dofollow”>Hello world</a>
Google takes note of the Dofollow links. The number of users who link to your page allows it to determine its actual quality. The more Dofollow links you have, the more points you will get. The best way to build the link is to use the keyword as the anchor text.
It is essential not only to get a Dofollow link from anywhere on the web but also to get a Dofollow link from a reputable website (with strong authority). You’ve hit the grail if you can post a link on Wikipedia or an information site like times of India.
In summary, Dofollow links are links that can help you increase your Page Rank, earn more SEO points, and increase “link juice.” They help improve your ranking in the SERPs. Dofollow links are real signs of credibility in the mind of Google.
WHAT IS A NOFOLLOW LINK?
Nofollow links do not allow search engine robots to follow your links. These links, therefore, do not transmit the famous “link juice.”
<a href=”http://www.hello.com” rel=”nofollow”>Hello world</a>
The link is perfectly functional for visitors, but the engines ignore it. It does not increase either the Page Rank or the site’s ranking and has no SEO value. Nofollow links, therefore, do not transmit any juice, but it can still help generate traffic to your website. I suppose you have noticed the “rel Nofollow” tag several times. If you use the HTML tag of the Nofollow link, your site does not risk anything. Search engines will follow this instruction.
The Nofollow tag can be useful for SEO. Most webmasters use this tag to avoid tracking unreliable content. These links belong to the family of paid links, forums, blog comments, and material deemed inaccurate. We will come back to it.
WHEN SHOULD YOU USE NOFOLLOW LINKS?
You now understand the difference between the Dofollow and Nofollow links. Now let’s take a look at their use on your website. Whenever you link to another site that you don’t necessarily want to endorse, you can use the nofollow attribute. Using nofollow links, publishers can ask search engines not to count links to pages as “votes” for that content.
In other words, the nofollow tag prevents the juice from being transmitted to other websites that you connect to from your site. Here are some examples of when it is appropriate to use nofollow links:
If you allow comments on your site, you can expect tons of links from people posting a link to their website to receive “link juice.” To prevent them from receiving credits from your site, you can use the nofollow attribute.
Do you want to prevent the links that people buy on your site from having credit? Use nofollow links to avoid suspicious SEO practices. This will save you from penalties from Google.
Do you allow people to contribute to your website? Use nofollow links to prevent your site from crediting other sites that you don’t necessarily want to vouch for.
In addition to these different examples, be aware that you should use nofollow links whenever links may lead to other sites, and you want to avoid endorsing them.