Everyone is looking to gain visibility on the internet. For this, we try as best we can to improve our positions on the search results pages by working on the SEO of our site. Unfortunately, many are not achieving the desired results. And for a good reason, they reproduce classic SEO errors.
To be sure you won’t be one of them, we’ve listed these mistakes to avoid at all costs!
THINK ONLY OF SEO
Among the frequent SEO errors, the first is to think ONLY of the SEO of your site. You want to improve your SEO to benefit from better visibility, and we understand you! But when you create a website, you do it above all to communicate with your target, not with robots. Never forget, because if you design a site specifically for search engines, there is no guarantee that it will also appeal to Internet users. And if people don’t like it, they won’t visit it, and all your efforts will have been in vain.
ALWAYS BE IN HTTP
If your site is still in HTTP, know that you are has been. Worse, your website is not secure, and Internet users know this. To secure it, you must quickly switch to the HTTPS protocol. It is an improved and secure version of HTTP, which allows you to lock and secure the exchange of information.
Today, Google values Internet users’ safety, which is why they are warned of the dangers of “not secure” mentions when they go to HTTP sites.
Of course, as Internet users also like security, they prefer to avoid these sites.
To switch to HTTPS, you must purchase the TLS security certificate and combine it with the HTTP protocol.
FORGET THE IMPORTANCE OF DESIGN RESPONSIVE
It is being responsive consists of designing a design that adapts to different media. Mobiles like a desktop.
Today, more and more Internet users are browsing on mobile. The responsive design so does not be overlooked! This is a question of comfort. And for internet users, comfort comes first.
If a user comes across a website that does not fit on their screen, they will leave without delay. This will increase your bounce rate, and your SEO will be impacted.
So quickly check the responsive design of your site.
DO NOT TAKE THE TIME NECESSARY TO DEFINE YOUR KEYWORDS
When you distribute web content, you position yourself on keywords. These are the keywords typed by Internet users. Therefore, it is necessary to define them carefully to properly reference your web content, and best reach your target.
Note that each keyword includes using the resulting lexical field.
NEGLECT THE STRUCTURE OF ITS PAGES
It’s not just the terms used in your content that are important. There is also the organization and structure of your content.
Think about your heading tags (h1, h2, h3, etc.)
The H1 tag is the big title of your content. The H2 are subtitles, the H3, the sub-subtitle tracks, etc. They allow Google to identify the main theme addressed, as well as the sub-themes it contains.
Remember to always include your keywords in these tags.
DO NOT MAKE LINKS
In SEO, you have to make links. Link the contents together!
Whether it’s internal or external links, this improves the SEO of a page. Internal links link your pages together; it is inner mesh. This creates a navigation path and creates links between specific themes.
The external links redirect to sites other than your own. Do not think that this is only beneficial for different websites, in reality; it is just as crucial for your SEO.
The more relevant sites you cite, the more you will be considered by Google as a reference in your sector. For your SEO, this would be good news!
DON’T VARY THE PLEASURES
Speaking of content, did you know that there are many forms of content? Yes! Do not settle for blog articles; you can also distribute videos, info-graphics, diagrams, white papers. There are so many types of content; you are spoiled for choice, so vary the pleasures.
Good news: this will help improve your SEO!
DO NOT OPTIMIZE THE WEIGHT OF ITS PAGES
No matter what type of content you publish, you should always think about your page’s loading time. If it is too high, be aware that your visitors will leave your page before having loaded it fully. Internet users are impatient; it’s well known!
Compress your files and images, and remove unnecessary plugins from your website to improve your pages’ loading speed.
FORGET OR NEGLIGENT TITLE AND META DESCRIPTION
Once a page is ready to be published, you must indicate its title tags and meta description, at any cost!
The meta description of a page is a description of the page in question. This is a text that appears on the search results pages, just below the page link. Your meta description must be attractive to encourage the Internet user to consult your page!
The title tag is the title of the page that also appears on the search result page, just above the link.
You must enter the keyword (s) on which you want to reference your page in these two tags!
TO BE IMPATIENT
The last big mistake is to run out of patience. Optimizing the SEO of a website is a long-term job. We must remain with a view to constant improvement.
Without it, you will give up and not get promising results.
Call SEO24x7 today for a FREE marketing consultation session! We rank among the top Seo Company.